In this Facebook Timeline and Mad Men video mashup, Donald Draper pitches the idea of a nostalgia-infused social network that “lets us travel the way a child travels — round and round, and back home again to a place where we know we are loved.”
The video pulls from Mad Men‘s “The Wheel” episode — in which Draper conceives an ad campaign for the Kodak Carousel — and applies its dialogue to the Facebook Timeline. It was created by Eric Leist, a technology strategist with Allen & Gerritsen.
“The most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular,” Leist explains in the video description. “Reminiscing is a social activity. It always has been and now Facebook is bringing that activity online.”
Or as Draper more aptly puts it: “Nostalgia. It’s delicate, but potent.”
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