In order to prepare your business for the online season, Google announced an improvement to its Product Ads: the ability to show up to five different products at a time. Giving users the ability to see more shopping choices increases your chances of conversion while pushing your brand out in front of more people. The ability to show five products at a time is available in all countries with Product Listing Ads.
This improvement will help shoppers to see your exact products before they come to your site. Google said this will help your business get more clicks, higher conversions, and a much higher ROI for your search ads.
Product ads are twice as likely to get clicked over text ads in the same location. Since launching Product Listing Ads in AdWords, Google has seen a 600 percent increase in traffic to retailers in compared to last year. This is a significant amount of traffic for online retailers.
With the holiday season approaching, more people are searching online for products and Product Listing Ads are one of the key focuses for Google to target online shoppers.
If your business plans to take advantage of Product Listing Ads, make sure to check out our article about 10 Takeaways from Google Holiday 2011 Report. Here are six tips to help you make better use of your ads this holiday season:
- Plan of optimizing bids for the holiday season.
- Bid compatibly as to get the most clicks possible.
- Feature all your products to ensure that you will be selling everything possible.
- Take advantage of ads shown below search results.
- Review your Merchant Center data for quality errors. Due to recent changes in Merchant Center, your Product Listing Ads may not be being showed.
- Use promotional messaging such as "Free Shipping" or "Coupon Code", or other like things to help your ads stand out.
The holiday season is right around the corner. Are your ads ready?
Source : Searchenginewatch.com
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