Thursday 4 August 2011

Blink 182 Rewards Tune-Stealing YouTube Users With Music Video Role


Back in high school, Blink 182 was the band that everybody loved or loved to hate. Well, the boys are back with their first single in eight years (and an upcoming U.S. tour). To celebrate, they’ve created a video sourced from fan-made YouTube vids — in which their music was used sans credit.

The video is called “Blink-182 Film Festival You Didn’t Know You Entered” and it’s a part of a new advertising campaign for AT&T, which the band is shilling for. (Check out the band’s ad for the HTC Status below.)

Apparently the band and AT&T combed through YouTube for videos in which the band’s music was used sans credit and then cut them all together in this ad hoc video for “Up All Night,” the aforementioned new single.

The video may be part of an advertising campaign, but it’s also an interesting way to approach this (very mild) form of piracy. Instead of punishing fans for celebrating Blink 182′s music with amateur cameras, the band is taking that shaky footage and using it for its own devices — while simultaneously rewarding those super fans.

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