Tuesday 9 August 2011

The Most Social Shows on TV in July


As with June’s social TV report, Trendrr has broken down the top broadcast, cable networks and TV shows, based on social interaction.

This month, Trendrr also compared broadcast network performance with June, 2011. Every broadcast network, with the exception of NBC, rose for the month of July. NBC lost 22% of its social share in July, 2011. This makes sense, when we consider that NBC’s The Voice, the most social show on TV in June, ended its first season at the end of June.

For July, the most social broadcast network was Fox, with 27% of the social share. CBS and NBC follow quickly behind with 26% and 25% social share, respectively.
On the cable front, VH1 and HBO are the big leaders, with 12% and 11% of the social share. TeenNick makes a strong appearance with 9% of the social share. This can likely be attributed to The ’90s Are All That programming block that has captured the hearts of Mashable writers and readers alike.

On the programming side, the big winner on broadcast networks was Glee. With 31% of the broadcast social share against the total broadcast conversation for July, Glee managed to score nearly three times the share as second-place finisher Big Brother. Big Brother was the only show in the broadcast top 5 that is airing new episodes. We’re not sure if this is a reflection of the social nature (or lack thereof) of summer programming, or if it’s more indicative of the strength that existing brands like Glee, Family Guy and The Simpsons have on the public as a whole.

When it comes to cable, HBO’s True Blood scored a 10% social share for July, 2011. USA’s Monday Night Raw was also a strong performer with a 7% social share.
Trendrr compiles data from public profiles on Facebook, Twitter, Miso and GetGlue. It then ranks that data using buzz, checkins, posts and tweets for terms associated with TV shows.



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