Twitter topped an annual list of most-buzzed about social networks, edging ahead of LinkedIn and 2010′s most-buzzed network YouTube.
The annual rankings by digital marketing agency Zeta Interactive measure volume (number of mentions in more than 200 million blogs, social media outlets and online posts) and tone (comparing positive and negative buzz). The Zeta Buzz score is calculated by the volume ranking multiplied by the percent positive ranking divided by 10, using data pulled since January 2011.
“2011 is the year of twitter,” Zeta Interactive CEO Minna Rhee told Mashable. “For culture, breaking news and celebrities it is the social network. I think that’s reflected in the much more positive tonal ranking.”
Facebook, the world’s largest social network, finished fourth, despite its superior size. The network had the most negative buzz of the top 10, with only 70% of discussion considered positive.
LinkedIn’s second place finish, Rhee suspects, is because of the job creation hype. “This is a market where people are concerned about staying connected with professional contacts. They need to stay connected from a personal perspective.”
Rhee is most interested in the rise of two list newcomers, Meetup (sixth place) and Ning (ninth). She believes the two’s rise reflects a heightened desire for personal, local content. The two social networks had the highest tonal rankings, with 93% positive buzz.
On the decline are photo and video-sharing services YouTube (third) and Flickr (eighth), which fell behind their 2010 rankings when they finished first and second, respectively.
Google+ did not finish in the top 10, due in large part to its late June launch. Overall, Google’s nascent social network finished 12th on the annual list, unable to make up for lost time before its inception. The new network received 89% positive buzz, indicating it will be a strong contender to perform well in the coming year.
Take a look at the complete rankings below. What site would you call 2011′s social network of the year? Let us know your choice in the comments.
Source : Mashable.com
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The annual rankings by digital marketing agency Zeta Interactive measure volume (number of mentions in more than 200 million blogs, social media outlets and online posts) and tone (comparing positive and negative buzz). The Zeta Buzz score is calculated by the volume ranking multiplied by the percent positive ranking divided by 10, using data pulled since January 2011.
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