University Spends $3,000 on XXX Domain Names to Save Face

The University of Kansas has bought .xxx domain names, such as www.KUgirls.xxx and www.KUnurses.xxx, hoping to prevent its name from falling into the hands of pornographers. The school, as well as dozens of others, has reportedly purchased $3,000 worth of “.xxx” domain names since they went on sale.

The flagship state university plans to sit on the websites and do nothing with them, the AP reports.

The recently launched .xxx web suffix is intended for adult-only (read: pornographic) content and are a way to more easily sort mature web material. The sites went on public sale for the first time this week, after opening up to companies in September. Some 80,000 pages were reportedly purchased during the pre-sale phase, including Nike.xxx, Pepsi.xxx and Target.xxx.


The AP also says Indiana University, Purdue University and Ball State University have snatched up their self-titled .xxx territory.

While this may seem like a lot of money to spend on

Did you purchase a .xxx domain name to protect your company’s brand? Let us know in the comments.

Source : Mashable.com